Marketing Content & SEO Associate
Full Time • Buffalo
Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
Position Overview
We are seeking a driven and detail-oriented Marketing Content & SEO Associate to join our marketing team. This role is primarily focused on growing our online presence through website content management, SEO strategy, and both written and visual content creation. The ideal candidate has a strong foundation in SEO and digital content, with the ability to keep our website fresh, optimized, and aligned with our business goals. The team regularly produces graphics, marketing collateral, and email campaign assets, and a background in visual content creation and design is a valued part of this role.
Candidates with agency backgrounds looking to transition in-house are encouraged to apply.
Key Responsibilities
- SEO & Content Strategy
• Conduct keyword research to identify opportunities and inform content planning
• Implement on-page SEO best practices across all web content to improve organic search visibility
• Monitor and report on website traffic, search engine rankings, and key performance indicators using tools such as Google Analytics, SEMrush, and Google Search Console
• Support link-building efforts and stay current on SEO trends and algorithm updates
• Optimize existing website content for search engines and user experience
- Website Content Management
• Oversee day-to-day website content updates, ensuring all information is accurate and aligned with company capabilities and product offerings
• Create and publish high-quality written content including blog posts, product descriptions, and landing pages
• Collaborate with IT and design teams to implement website improvements and updates
• Monitor website performance and user experience, recommending and implementing optimizations
- Visual Content Support
• Create graphics, infographics, and visual assets for the website and marketing campaigns
• Assist with the creation of marketing collateral including one-pagers and digital advertisements as needed
• Support the email marketing team with Mailchimp campaign design, templates, and promotional graphics
Required Qualifications
- Education & Experience
• Bachelor's degree in Marketing, Communications, or a related field
• 1–3 years of experience in digital marketing, SEO, or web content management
• Demonstrated understanding of SEO principles and content strategy
- Technical Skills
• Familiarity with SEO tools such as Google Analytics and SEMrush
• Basic knowledge of HTML/CSS and web content principles a plus
• Experience with Mailchimp or similar email marketing platforms a plus
• Proficiency in Adobe Creative Suite a plus
• Experience with Google Ads a plus
Compensation: $60,000.00 - $65,000.00 per year
Newbury Franklin Industrials ("NFI") is the data-driven industrial manufacturing and distribution platform of Newbury Franklin, a private equity firm focused on long-term holdings. NFI's team is comprised of hungry, growth-oriented professionals who thrive on making a direct impact and driving measurable results across our expanding portfolio of companies.
Our diversified family of manufacturing, distribution, and e-commerce businesses operates with a strategic growth mindset, seeking opportunities to scale operations and capture market share while delivering on promises to our customers. NFI's long-term strategy centers on building an industrial powerhouse through both organic expansion and strategic acquisitions, powered by a team that embraces challenge and delivers on ambitious goals.
(if you already have a resume on Indeed)